Texture

Introduction

Great business card design ideas can help remind people of the time they first encountered you—and if executed well, it will encourage them to get in touch with you and check out your services. The card itself is a physical reminder, but its design is the grip that pulls them in. According to data from Statistic Brain Research Institute, 72% of people judge a company or a person based on the quality of their visiting cards. Almost every business owner out there has their own personal business card, but how many of these designs are actually effective? Great business card designs can make a great first impression. Here are the ten best business card ideas for entrepreneurs and freelancers to make their mark.

Texture

Next to the design, the texture of the cards brings out the most obvious reaction in recipients and there are a ton of choices to choose from. You can go with eco-friendly options, velvet, lamination, soft cotton, and unique spins on the traditional cardboard textures. Some selections may be on the pricey side, but it does show clients that you take your work seriously enough to put in the time and investment. You can even consider using plastic, which is a highly durable material with a modern twist. Your choice of texture should represent you, just as every element of the visiting card should— so go crazy and play around with what seems intriguing and exciting. Experiment with different textures, ask for feedback, and give them out as a test run to see the response. Soon enough, you’ll get insight into the best option for you.

Color

According to stats published by Graphics Zoo, a potential customer is more likely to keep a colored business card ten times longer than a standard monochrome one. Nowadays, visiting cards are packed with color for that added oomph, grabbing the attention of anyone who sees them. It’s also a great way to communicate who you are and the emotions you want to evoke in people. Is your business a ? Go with soft, pastel colors. Is it a gym? Go with bright, electrifying colors. Take a deep dive into what your business represents, and let the colors speak for you.

You can also pull the focus on yourself: what color represents you as a business owner? Are you a creative person oozing with unique ideas? Incorporate some purple into the cards. Are you joyful and happy-go-lucky? Bring in some yellow! The opportunities in the realm of are endless. A little tip? Gradient and metallic colors in business cards have been trending lately, and they’re unique options sure to set you apart if you’re looking for a wow factor.

Authenticity

When you run a business, it’s also helpful to remind people that you are also a person who just wants to help society and make lives easier. Instead of taking a corporate approach to the design, present yourself from the perspective of your mission. For the longest time, business owners have opted for a business card design that speaks to what the business is all about. To some extent, that is useful. But most people respond to artistry, creation, and emotion, so consider ditching the overtly professional and opting for a more authentic and personal feel. You can do this by including hand-drawn illustrations, doodles, and down-to-earth visuals. Not only is it humble and endearing, but it also gives your business card a unique and customized look that speaks to who you are. Bringing an air of authenticity to your visiting card design ideas shows others that you put real time and effort into everything you do. Don’t worry if you’re not a professional artist—it’s the imperfection that makes something real. It wouldn’t hurt to get some help with the finishing touches, of course!

Dual-Sided Design

Retire the one-sided card. Your brand is multi-faceted, and you have more to offer than a simple and ordinary design characteristic. Dual-side visiting card designs have been gaining traction for years now, and you can use this practice to include unique styles in the way you present yourself. You can use one side for a stunning, minimalistic approach and the other for a vibrant twist of color. Feel free to divide your business information in the way that suits you the best. It’s all a matter of preference and understanding the highlights of your brand. If you feel like your logo is strong enough to steal the show, use up one whole side for it. If you want to emphasize your the most, use it on one side with the rest of your information on the other. Dealer’s choice!

Pop Culture References

Millennials grew up in a time when pop culture dominated the media and society. Bring in the essence of what it means to be a millennial with fantastic pop culture references bound to inspire fun and excitement. Crazy cartoons, funky patterns, bold and solid color schemes—it’s hard for these elements not to catch attention and evoke an air of freedom and creative liberation. The designs are rich in color and detail, showing people that you are an out-of-the-box thinker willing to go the unconventional yet creative route. Great business card ideas entail going where one would be hesitant to go, but these are exactly the things that stand out and set you apart from the sea of traditional cards you see everywhere. Say goodbye to dull visuals and hello to exciting designs.

Thermochromatic Prints

When touched, thermochromatic prints can change color or become brighter. A business card like this will raise intrigue, encouraging the receiver to hold it often. You can opt to be playful and add quotes and hidden messages to display your brand’s personality. To prevent your peers from assuming that your card is a blank piece of paper, include information that can be read without them having to touch your card.

QR Codes

QR codes have become increasingly common because of how easily they can be read by smartphone cameras. They make transitioning to the internet easier because users don’t have to type URLs manually. By including QR codes, you can ensure that your card stays with a client in digital form. You can also to lead your clients to your creative portfolio, product catalog, or landing page. This allows you to simultaneously give your card a minimal design and share as much information as you want. Scanning a QR code and waiting for a webpage to load can become extra work. Make life easier for your audience by including crucial information on one side.

Detachable Stickers

Adding detachable stickers can be an effective way of creating brand recall, especially if your business has an attractive logo. In this example, you should include the contact information on the non-sticker part because people would be less likely to paste a company’s address on their laptops. A design like this is ideal for a brand that sells entertainment-related products and caters to young individuals such as college students.

Image of Yourself

Whether you’re a creative freelancer or a solopreneur, adding an image of yourself gives your business card a human touch and gives clients a face behind all the hard work. A business card with your face restricts the use of one side for text because it may render the information unreadable or your face illegible. You should guide clients to a landing page with a link, social media handle, or QR code if you want them to read additional information or see your portfolio.

Unique Shape

Making business cards rectangular has become an unspoken rule for companies, which is why you should break the mold and experiment with shape. You can be as creative as you want and choose shapes that are contextual to your product. For example, clients can tell that this circular business card is related to pizza even before they read the information. A circle, triangle, or shuriken will look unique in a stack of square and rectangular business cards. It will guarantee a quick read at a minimum and a phone call if your services seem intriguing.

Conclusion

Business card design ideas refuse to be a thing of the past. This branding collateral is an essential tool in the world of networking, allowing collaborators and potential clients to remember and keep in touch with you. These are business card design ideas that will surely have people excited to get in contact with inspired minds.