Table of Contents
Introduction
In today’s digital world, some may assume that business cards are no longer relevant. However, successful business owners understand the power of face-to-face encounters and the impact a well-designed business card can have on potential clients or partners. In this article, we will explore what business cards are, their importance in today’s business world, and how to design a clear, compelling, and attractive business card.
What Are Business Cards?
Business cards are a traditional means of sharing professional contact information. They are typically small and portable, making them a convenient tool for networking. While business cards may contain varying amounts of information, the most standard details include the company or individual name, job title, website URL, phone number and email address, physical address, mailing address (if different), and social media handles (if relevant).
Are Business Cards Overrated in 2022?
The answer is no. Business cards are still an essential part of any marketing toolkit. They may not be as critical as they once were, but they remain an important tool for any company, entrepreneur, or individual looking to make connections. Business cards are also perfect for personal use, as you never know when you will bump into your next client, partner, or sponsor.
5 Must-Have Branding Elements in Your Business Card Design
As one of the first visual representations a person might have of your company, a business card must reflect your brand identity. The following elements should be included in your business card design.
1. Logo
Your logo should be the centerpiece of your business card design. There are many different ways to feature your logo, so choose an approach that best represents your brand. The logo is a key brand asset that should be easily recognizable.
2. Colors
Your business card design should draw from your established color palette. Use color sparingly for a more subtle effect, or use it as the entire background to make a statement.
3. Background
There’s no reason why you have to go with plain white or a solid color drawn from your brand palette. Photos, patterns, and textures can add visual interest to a business card, especially when they tie into your line of work or your personality.
4. Fonts
Choose a font that matches what you are already using on other brand collateral, such as your website or marketing materials.
5. Orientation
Another key design choice for your business card is orientation. There’s no wrong answer, but keep in mind that this choice will impact the overall impression you make. If you’re a traditional company, then the standard horizontal format might be a safer bet.
How to Design Business Cards Online (and Print Them Anywhere)
Designing business cards online is affordable, efficient, and easy. Here are four steps to create a customized business card design.
1. Find Inspiration
Before you begin designing, take inventory of your options. Do a quick Google search or check out makevcard.com for design inspirations. Take notes on any design elements you like, whether it’s a particular layout grid or a specific color scheme.
2. Get Started
Depending on where you’d like to start, there are two easy ways to design business cards online. You can either start from a favorite template or begin with a blank canvas.
3. Customize the Design
Regardless of whether you start from a template or a blank canvas, you can customize your business card design in every way. Some popular edits include uploading your logo, using the color picker to apply your exact brand colors, experimenting with hundreds of built-in fonts, and browsing the image library to find the perfect background photo or illustrative detail.
4. Export Your File
Once your design is perfected, you can download the right file based on how you’re planning to print your business cards. Make sure to use the appropriate file type and include bleed marks if necessary.
What’s the Proper Business Card Etiquette?
Business card etiquette is simple but essential. Always have business cards on hand, ensure they remain crisp and new-looking, and present your card face up with the words in the correct reading direction for the recipient. Always offer your card using the correct hand or both hands, and request a business card when giving one. Finally, show interest in any business card you receive before putting it away.
Conclusion
In conclusion, business cards are still an important tool for individuals and companies looking to make connections. A well-designed business card can reflect your brand identity and make a lasting impression on potential clients or partners. With the help of makevcard.com or other online design tools, it’s easy and affordable to create custom business cards that reflect your brand and make people remember you.